Willing Levee de fonds

Carmine Capital supports Willing in its second LBO

Willing and Carmine Capital: a renewed confidence

Founded in 2016 by Benjamin PROVOST and Cyril VEGNI, Willing is an independent French consulting firm specialised in business transformation and performance. In 2020, Carmine has supported Willing in its first LBO transaction with the fund Re-Sources Capital. This transaction allowed Willing to accelerate its growth, notably through the opening of offices in Bordeaux, Marseille, Lyon, Nantes, Strasbourg and Geneva. 

With 200 employees, Willing has become a major player in the region and is expected to achieve a turnover of €20m in 2022.


Activa Capital acquires a stake in Willing

In September 2022, Willing completed a new LBO and raised €15 million from Activa Capital, a leading private equity firm with a true entrepreneurial spirit. 


This new transaction, in which the Re-Sources fund is also participating, enables Willing to bring in its key managers and to launch its new growth phase: Willing’s ambition is to continue to strengthen its geographical network and to develop new sectoral expertise to reach the €50 million turnover mark in the next few years. 


“We are pleased to renew our confidence in Willing and to contribute to its development. The firm has experienced very strong growth in recent years, with the opening of several offices in France and Geneva. We believe in the ability of Benjamin and his team to go even further” says Romain Rastel, Managing Partner at Re-sources Capital. 


Alexandre Masson, Managing Partner and Frédéric Singer, Director of Activa Capital, added: “Willing offers a unique value proposition to its clients and has significant development potential. We are very proud to have the opportunity to participate in this new phase of Willing’s growth alongside Benjamin Provost. This operation is at the heart of our expertise: supporting primary operations alongside talented entrepreneurs.”


Benjamin Provost, President of Willing, looks back on the experience of this transaction: “Carmine offers a long-term partnership approach. From our very first deal, the Carmine team took care to understand Willing’s positioning, our challenges and our strategy, in order to offer us truly tailor-made support”.


“We would like to thank Benjamin Provost and Cyril Vegni, as well as Romain Rastel, Managing Partner at Re-sources Capital, for their renewed confidence in us. This transaction allows Willing to launch a new phase of its development alongside Activa Capital, which will be able to support it in the implementation of its strategic plan and provide its expertise in the structuring of high-growth companies” said Anne-Laure Beuriot, founding partner of Carmine Capital. 


For more information about the transaction, please contact Anne-Laure Beuriot, Cécile Jonnard, Xavier Langlois and Stéphane Carcenac.

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