PARTI PRIS, A LEADING LUXURY EVENT COMMUNICATION AGENCY INTEGRATES WITH AUDITOIRE TO ESTABLISH AN UNDISPUTED LEADER IN ITS MARKET
CARMINE CAPITAL ENABLES PARTI PRIS’S SHAREHOLDERS TO JOIN OMNICOM-INTERPUBLIC, THE WORLD’S LARGEST COMMUNICATION GROUP WHILE ALLOWING AUDITOIRE TO COMPLETE ITS FIRST EXTERNAL GROWTH TRANSACTION.
After more than 20 years of creating experiences for leading luxury brands, Patrice Nave and Guillaume de Truchis, co-founders and shareholders of PARTI PRIS, are joining forces with Auditoire, a subsidiary of the Omnicom-Interpublic group. This strategic move represents a unique opportunity to accelerate growth and welcome Jean-Baptiste Bertel, Deputy General Manager, into the company’s capital – a key executive who joined the agency a few years prior. The leadership trio retains a significant minority stake and maintains its autonomy while gaining access to an expanded global network and prestigious clientele.
Founded in 2001, PARTI PRIS is an event communication agency with an annual revenue of €20m, organising over 70 events per year for prestigious luxury, beauty, and lifestyle brands including AMI, Chanel, Dior Parfums, Giorgio Armani Parfums, Fenty Beauty, Lancôme, Yves Saint Laurent Beauté, Vacheron Constantin, Rabanne, Piaget, Ulysse Nardin, Rolex, Netflix, Warner Bros.A true creator of immersive experiences across Europe and beyond, PARTI PRIS has spent the past two decades redefining luxury through immersive physical, digital, and phygital experiences. The agency operates as a creative laboratory, blending scenography, design, storytelling, and brand content to bring unforgettable projects to life. Its team of aesthetic artisans, dedicated to detail and excellence, ensures each project is approached uniquely – curating top creative talents to match the vision of every brand.
Auditoire group, co-founded in 1989 by current President Cyril Giorgini (€270 million in revenue – €65 million in gross margin) and majority-owned by the Omnicom-Interpublic group, completes its first external growth transaction in a sector where consolidation is accelerating. This strategic partnership will reinforce Auditoire’s position in the luxury sector, which now represents 35% of its business, with ambitions to reach 50% by 2030. Supported by a team of 120 luxury-dedicated professionals, the group is leveraging its global reach, with established offices in the Middle East, Shanghai, and Singapore.
The Key to Success ?
In this transaction, Carmine Capital demonstrated its high-added-value expertise in the company’s sale within the communication and luxury sectors, structuring and optimizing the operation in perfect alignment with PARTI PRIS’ vision.
Carmine Capital’s distinctive methodology, combined with its thorough market analysis and tailored approach, identified Auditoire as the ideal strategic partner. The team understood and valued the shareholders’ specific ambitions throughout the process. This strategic alliance, orchestrated by Carmine Capital, offers PARTI PRIS significant growth opportunities: client and business synergies, access to an expanded international network, and identification of global strategic opportunities through Auditoire group.
Verbatim
“By joining the Auditoire group, we are uniting our forces to redefine the codes of luxury and ultra-luxury event communication. A meeting of expertise and excellence, of high standards and boldness. Together, we affirm our position among the global Industry leaders, powered by the strength of Omnicom-Interpublic and driven by our unwavering ambition: to constantly push the boundaries of creativity. This alliance opens new horizons, presenting opportunities that match the prestige of the brands we serve. But beyond growth, beyond expansion, one thing remains unchanged: our signature, our essence, our mantra: creativity moves beyond any prejudices. More than an evolution, it is a promise: to continue imagining, elevating, and shaping the legacy of the most iconic brands through the lens of singularity and exception.” Guillaume de Truchis et Patrice Nave founders of PARTI PRIS.
For more information about this operation, contact : Anne-Laure Saint-Marc Girardin, Xavier Langlois et Mariia Krasnikova.
PARTIES INVOLVED
PARTI PRIS : Patrice Nave, Guillaume de Truchis, Jean-Baptiste Bertel
M&A advisor : Carmine Capital (Anne-Laure Saint-Marc Girardin, Xavier Langlois, Mariia Krasnikova)
Legal advisor : Alérion (Christophe Gerschel, Céline Milencovic, Marie Delvallée)
Groupe AUDITOIRE : Cyril Giorgini, Antoine de Tavernost, Renaud Anglaret
M&A advisor : Cairn Partners (Benoît Cauchard, Jovan Nedeljkovic)
Legal advisor : Solferino (Fouad Bellaaroussi, Louise Toison, Anne Peinoit)
